#TruLondon – Conference Day 1

by The Red Recruiter on February 18, 2010

It was a great first day of the conference!

Bill Boorman gathered together quite a crowd to enjoy the 2nd UnConference of it’s type here in London.

Lots of discussion, debate and, of course, fish and chips, all went in to making today interesting.

I attended a number of tracks today as I wandered from room to room and here are some of the key points that I took away:

  1. The ROI discussion is alive, well and all over the board. Engagement vs. Candidates Attracted vs. Quality of Candidates is still at the center of the debate. The Tru answer is not yet clear 😉
  2. Employment Branding is coming to center stage. Now that a number of people know how to use these social media tools (Twitter, Facebook, etc…), the question becomes how to use them appropriately to spread the employment brand of a company. I really enjoyed this session today and would expect for this topic to continue to heat up!
  3. HR Technology… or the lack thereof. While there are plenty of HRIS, ATS and Performance Management tools available for use, many are questioning effectiveness. Additionally, the topic of social media integration came up. In essence, the larger the system, the less nimble. While some smaller software providers are doing great work, it’s difficult for them to scale. The debate was pretty heated and (as pictured above) Steve Boese and Sarah White were both a part of the team leading the track.
  4. The Candidate Experience debate was also in full force with varying opinions on how to provide applicants with an experience they will remember!

All in all, it was a great day and it was interesting to hear the opinions of others outside of the U.S.

Often times it’s easy to lose perspective about how things are done in one place versus how they are conducted abroad. The systems, cultural norms and adoption rates for various practices and technology differ… and, it’s something we should probably keep in mind.

My guest today was Kirit Sagoo from Rackspace UK! She is a sharp recruiter and just recently joined Twitter. I’d recommend connecting with her!

As a final note, I went to the Dr. Martens store in London today! I’ve wanted to go since I was about 10 years old, so it was a real treat! I have a pair of interesting boots to wear to tonight’s TweetUp! I’ll be sure to add photos tomorrow.

Anything you want to bring up at #TruLondon?

If so, be sure to hop on Twitter and shoot me a message or you

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can leave a comment. Simply add “@theredrecruiter (your question)” and I’d be happy to bring it up over here across the pond!

  • http://twitter.com/MichelleFF Michelle Fischer

    Great to meet you (loved the pic of the DMs you bought on Twitter btw) and glad you liked our Branding track!

  • http://www.gethiredstayhired.com August Cohen

    @theredrecruiter
    Michael,

    You mention several debates above, what topic has the single biggest divide or differing opinion at #trulondon – and, what do you find that most of the attendees agree on? Thanks for taking the time to post.

  • http://theredrecruiter.com theredrecruiter

    Yes! Good stuff 😉 You'll have to see the pair I have on today!

  • http://theredrecruiter.com theredrecruiter

    I don't know if I can say what the single biggest issue is yet… perhaps after today. However, everyone seems to agree on candidate experience… a lot of consensus around this.

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  • http://www.rceuro.com alanwhitford

    Michael, it was a real pleasure to meet you in London, Thanks for taking part in the RCEURO Thought Leaders TruPub wrap up radio show on Friday night, Audio on its way up on the RCEURO,com site,

    Don't be a stranger, come on back.

    Cheers
    Alan Whitford

  • http://www.rceuro.com alanwhitford

    Michael, it was a real pleasure to meet you in London, Thanks for taking part in the RCEURO Thought Leaders TruPub wrap up radio show on Friday night, Audio on its way up on the RCEURO,com site,

    Don't be a stranger, come on back.

    Cheers
    Alan Whitford

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