Outside The Social Media Bubble

by The Red Recruiter on November 7, 2009

223270526_45c07c18df_bDuring the final session of #HRevolution, Mark Stelzner presented the point that the HR social media crowd tends to mainly reinforce our own enthusiasm…

AMEN!!!

The goal, the future… the (hold on tight) CHANGE that we are going to see in this space will only be driven forward by everyone embracing a sense of inclusion. Our efforts to explore the latest and greatest social media tools should be balanced with our desires to bring in the soon-to-be adopters – perhaps the hesitant-to-be adopters.

So, why should we?

In my humble opinion, social media, as it applies to HR has two apparent benefits.

  1. Talent Acquisition
  2. Learning

Let’s look at this closer…

Talent Acquisition

There is absolutely no doubt in my mind that companies can experience great benefit from engaging with their target talent markets within social media communities. This approach reinforces like-mindedness and shared values… not to mention openness to accountability. All values that will be increasingly important with potential candidates to your company.

The tools and manner in which companies are approaching candidates within social media is limitless. Personally, I would advocate some balance and limits in this type of implementation – but, truth be told, every company will have to find their own style and approach. Effort and energy aligned, it can be very successful!

Learning

The other great benefit for HR professionals in social media is the ability to learn and share with others within your professional space. Collaboration, collaboration, collaboration!

Knowledge has never before been so easy to gain! With thousands of HR peers currently socializing and sharing professional thoughts, you have a real opportunity to learn. Jump in!

How Can We Move It Forward?

Getting started is simpler than you might think. I’ve chronicled approaches in the past, but if I had to do so again (in a simple way), I would recommend at least starting up with Twitter to connect with HR pros.

So, here is a two-part step-by-step:

  1. Go to Twitter – http://twitter.com
  2. Set up your account – Choose a fun name!
  3. Make sure you use a picture – a name with a face is important!
  4. Make sure you put some thought behind your bio.

Now for connecting with others:

  1. Perform searches for “HR”, “SHRM”, “HRevolution” and anything else that you think applies to your field. If people include it in a Tweet (message sent out on Twitter), you can find it by searching from your Twitter home page.
  2. Start following people who are interesting to you!
  3. Ask
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    questions and send out helpful Tweets.

  4. Respond to people who Tweet interesting things!

These eight steps will not change everything… but, I can promise you that it will get your ball rolling forward. If a more comprehensive explanation is desired, check out the video I put together for SHRM last year – a few things have changed with Twitter, but, for the most part, things are the same.

So, let’s get HR Tweeting! Let’s, at the very least, expand the bubble!

How else would you recommend that we include the masses?

Photo Credit, Pink Sherbet Photography

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  • http://www.twitter.com/Eric_B_Meyer Eric Meyer

    Great post.

    Two thoughts on expanding the bubble.

    The first builds on part two of your step-by-step. In addition to using search Twitter search terms like HR and SHRM, there are many good Twitter lists that people can follow in order to communicate with some of the HR greats.

    Second is Google Wave. Wave allows people to communicate and collaborate in real-time. I’ve only been using Wave for a week or so now, but it’s shaping up to be a great tool.

    @Eric_B_Meyer

  • http://www.twitter.com/Eric_B_Meyer Eric Meyer

    Great post.

    Two thoughts on expanding the bubble.

    The first builds on part two of your step-by-step. In addition to using search Twitter search terms like HR and SHRM, there are many good Twitter lists that people can follow in order to communicate with some of the HR greats.

    Second is Google Wave. Wave allows people to communicate and collaborate in real-time. I’ve only been using Wave for a week or so now, but it’s shaping up to be a great tool.

    @Eric_B_Meyer

  • http://mintresumes.wordpress.com/ Marsha Keeffer

    1. Home in on Audiences
    If you’re in corporate HR, – it’s management and the worker teams you’re assigned to, if you’re a recruiter – the industries you specialize in, if internal communications – everyone inside the company, if you’re a benefits maven – vendors and recepients.
    2. Look at including associations, publications, etc. that focus on HR.
    3. Universities and academia – meaning students your organization may want to recruit and influential professors who specialize in OB and HR.

    Great thinking, Michael!

  • http://mintresumes.wordpress.com Marsha Keeffer

    1. Home in on Audiences
    If you’re in corporate HR, – it’s management and the worker teams you’re assigned to, if you’re a recruiter – the industries you specialize in, if internal communications – everyone inside the company, if you’re a benefits maven – vendors and recepients.
    2. Look at including associations, publications, etc. that focus on HR.
    3. Universities and academia – meaning students your organization may want to recruit and influential professors who specialize in OB and HR.

    Great thinking, Michael!

  • Shennee

    Great Post! Thank you for all of your continued encouragement~
    Blessings to you~
    Shennee

  • Shennee

    Great Post! Thank you for all of your continued encouragement~
    Blessings to you~
    Shennee

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  • http://hrringleader.com/ Trish McFarlane

    I think to move this forward we are going to have to figure out how to reach the masses. During the opening discussion at HRevolution there was quite a bit of discussion around whether or not the majority of HR pros would adopt social media. A couple people said it would happen naturally and fairly fast. I disagree. I also disagree that we all need to be using social media. Like anything, there is a curve to this. There will be the top 10% who use social media in HR every day, and 10%+ that will never adopt it. Then there are those remaining who will adopt it to varying degrees.

    My challenge to HRevolution participants is to stop looking at this like we’re pushing a boulder uphill. I think we just need to realize that if we each work to move things forward in our little world of HR, that collectively will move the profession.

    Nice post and SO glad you were a topic leader (Advanced Blogging) and an active participant!

  • http://hrringleader.com Trish McFarlane

    I think to move this forward we are going to have to figure out how to reach the masses. During the opening discussion at HRevolution there was quite a bit of discussion around whether or not the majority of HR pros would adopt social media. A couple people said it would happen naturally and fairly fast. I disagree. I also disagree that we all need to be using social media. Like anything, there is a curve to this. There will be the top 10% who use social media in HR every day, and 10%+ that will never adopt it. Then there are those remaining who will adopt it to varying degrees.

    My challenge to HRevolution participants is to stop looking at this like we’re pushing a boulder uphill. I think we just need to realize that if we each work to move things forward in our little world of HR, that collectively will move the profession.

    Nice post and SO glad you were a topic leader (Advanced Blogging) and an active participant!

  • http://theredrecruiter.com/ The Red Recruiter

    @Eric – Lists look very interesting as does Google Wave! I need to spend some time with both 😉
    @Marsha – Great suggestions!
    @Shennee – My pleasure!
    @Trish – I agree with you! Everyone will take it in at their own pace… I just hope to help remove some of the fear around understanding it. It was my pleasure to be a part of the event! Thank you for having me 😉

  • http://theredrecruiter.com The Red Recruiter

    @Eric – Lists look very interesting as does Google Wave! I need to spend some time with both 😉
    @Marsha – Great suggestions!
    @Shennee – My pleasure!
    @Trish – I agree with you! Everyone will take it in at their own pace… I just hope to help remove some of the fear around understanding it. It was my pleasure to be a part of the event! Thank you for having me 😉

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