#TruLondon Time!

by The Red Recruiter on February 1, 2011

London called and they want their #Tru back. (#jokefail) 😉

It’s that time again – time for another round of #TruLondon with Bill Boorman and crew.

Doc Martens LondonWow!  I’m amazed that a year has gone by already.  Based on my conversations with Bill, there seem to be some major changes in the works.  I’m looking forward to seeing it come to fruition.

This year, I will be presenting on a few related topics over the course of the event.

I’ve been pretty quiet over the past year, but that doesn’t mean I haven’t been hard at work exploring our realm of social recruiting.  In fact, more than ever, I’ve had a chance to observe and experiment with ideas and theories to gain more clarity around the effectiveness of all the many tools at our disposal.

The main topic that I plan to explore during the conference is Employment Branding… or, perhaps I should refer to it as Culture Branding.

I’ll explore how the ability to share true corporate culture is changing the expectations in the marketplace.  As we continue to progress and the talent wars heat up again, employers will be held increasingly responsible for providing an authentic and accurate picture of what their environments have to offer.

I’ll also dive into some of the more tactical pieces related to the process leading up to, and the current status of, our Culture Branding initiatives at Rackspace on RackerTalent.com.  Since March of 2010, we have added over 28 bloggers from four continents and established a much better idea around what job seekers are interested in before joining our organization.

For a long time, the industry has focused on theory.  I think it’s time to turn our focus to tactics and best practices.  I will never claim to know all the answers, but I’m excited about sharing what I’ve learned to date.

Come join me for a session that promises to be candid, open and chock full of real-life examples from an Employment Brander at work.

See you in London!

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