It all really started with Red Recruiting. When I decided to start my recruiting firm, I wanted to choose a name that stood out a bit. Let’s face it… that’s the name game that most new business owners go through. Without the millions of dollars behind me to perform advanced market research, I had to ponder ideas to death until I finally settled on one that I liked enough
to stick with.
This name game is (or at least should be) usually mixed with the frequent visits to websites like Go Daddy in order to select a name that you like and something that you can reserve your web address for. If you are just thinking about starting a business, I highly recommend cross-referencing these two things. You may have a great idea for a name, but if you can’t get the web address, it’s going to be tough to establish any kind of online presence. That is, of course, unless you think the internet is going out of style… in which case, forget the above advice.
So… back to the explanation. Something that stood out, easy to remember and with some personal significance to me.
The Culture In “Red”
Red hit me first when I lived in Guatemala. It was more of an “Ah-Ha” moment than anything. I was walking up to the movie theator when I noticed that a movie poster had the word “red” in the title. Confused and not all that fluent, I consulted with my host brother.
“Red” basically translates to “Network.” For instance, “red de espionaje” mean “spy network.” This article gives a bunch of different versions and ways that the word is used.
It’s really not a huge deal, but I liked the idea that “Red” meant something else besides the color. The fact that it’s a stand out color in English and a word that refers to a network in Spanish kind of made sense to me. Let’s face it, recruiting is competitive and networking is the name of the game.
The Music In “Red”
A year after returning home from Guatemala, I moved to Argentina for a year with my now wife. I brought a guitar with me, as it had always been something that I wanted to learn how to do.
One evening, Zaida and I went to a very interesting nightclub in Córdoba. The club consisted of there parts: a Mariachi Bar, a Techno Club and a Flamenco Tablao. After visiting the Mariachi and Techno locations, we wandered in to the Tablao. The sound of the guitar had me at E minor. All kidding aside, I just loved the sound of Flamenco guitar.
Red, while not the only color of Flamenco, is very commonly used in the decorations for the art. Over the following years, I practiced learning how to play Flamenco. In fact, while living in Washington, D.C. (College), I became friends with a great guy named Miguelito who is a full-time Flamenco Guitarist. He took me under his wing and tried to pound some basic concepts into my thick skull. I developed a deep appreciation for Flamenco and still dream about moving to Spain for a few months in order to take classes.
So, “red” seemed to fit the bill here too…
To the best of my knowledge… “Red Recruiting” is an alliteration. A common technique used in poetry and general writing in order to make phrases or words easier to remember. I believe that “Coca Cola” did fairly well with this approach – not to mention the memorable and consistent product they deliver.
So, there was another reason that the use of “red” hit the spot!
While studying at Georgetown, I met a great professor by the name of Joseph Murphy. I took a Comparative Religion course from him and was blown away! He was just one of those professors that I’ll always remember… great style, energetic, interesting. When I say “interesting,” I mean it! Professor Murphy also taught courses about the Orishas. We would often consider this area of religion to be most closely associated with the modern day names of Santería, Vodou and Candomblé. It’s a long and complex story, but very interesting. I enjoyed his classes so much, that I signed up to take multiple courses on the topic of Orishas.
Along that learning path, I studied one figure in particular named Shango. Long story short, his main colors are red and white… and, depending on what you read, he has a number of redeaming qualities.
I’m not saying that I named my company after an Orisha figure, but I did think back through what I learned about the red and white bearing mystical character.
A name is important. Whether that be for your child or your business. I feel lucky to have selected a name that made sense on many different levels.
The great news is that I had also considered Longhorn Recruiting. Good thing I didn’t pick that or you may be reading “The Longhorn Recruiter” right now… it just doesn’t have the the same ring to it!
That’s my story and I’m sticking to it…
How were you inspired to name your business, child, animal…? Any interesting story to accompany your decision?
Photo Credit, NatureFreak07