SHRM Going Forward with China Gorman – Pt. 1

by The Red Recruiter on April 12, 2009

SHRMLOGO - PuzzleFirst and foremost, let’s start by recapping on what SHRM is and what they do…

Per the official SHRM website:

“The Society for Human Resource Management (SHRM) is the world’s largest association devoted to human resource management. Representing more than 250,000 members in over 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China and India.”

So, now that you have a recap, let’s dig in to my interview with China Miner Gorman, the COO of SHRM.

Q&A from HR Professionals

Last week I sent out a request to the HR professionals in Texas and around the country that I have worked with in the past. The response with questions was overwhelming. I narrowed them down a bit and chose a few to use in the interview with China. It was evident after the first few email responses from my contacts that HR Professionals are very interested in social media and how it will impact their roles in the future!

Social Media – Questions

Q: How will SHRM prepare me as a professional to leverage social networking technologies?

A: Part of it is engaging with SHRM on our new website and with our new platform now and in the future as we design new applications. These communities will be geared towards the community itself. Users will be able to establish any sort of community they like. Not only will you be able to connect and engage with other HR users, you will have instant access to valuable information to share with others. You will be able to find, link to and share content from the site. As we continue to learn about the tools we will be adding them to our community.

Q: Has technology

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expanded to a point where it should be a separate specialized area taught for certification such as compensation and benefits?

A: That’s a great question! SHRM is in the process of researching the need within the HR world. It would not surprise me if this starts to show up over the next couple of years as a major need across the global HR community. SHRM is dedicated to keeping the members and all HR professionals current with the times.

Q: What is SHRM doing to educate HR professionals about the risks and rewards associated with the various social media venues?

A: You will see content at our annual conference in New Orleans. You will also find content on our website. We are currently getting expert advice from our special expertise panel. We will share these stories and conclusions via HR Magazine and reporting on We have launched The Daily Digest, which will surely contain timely topics on social media along with many other pressing issues. Social Media is all the buzz in the recruiting world and we see it becoming a larger issue for the non-recruiting HR professionals.

Social Media & SHRM

I attempted to look through Daily Digest, but I could not find a way in. Apparently it requires membership. Instead I took a screen shot so that you will recognize the link on the next occasion you visit the SHRM website.


If Daily Digest proves to be what China outlines above, I can see some definite value for HR professionals that are still members of SHRM. On the other hand, in playing around with the SHRM website, I tend to get lost and pretty overwhelmed with information. Considering how much I use the internet, this is a concern. I just hope that this doesn’t scare away the people who need the timely information that SHRM has to offer. Simple is better when you need something fast!

Risk and the Future

In part two of this interview, I’m going to cover the topics of non-HR certifications and SHRM’s take on what’s currently going on with unions. Additionally, I will highlight a very interesting part of my conversation with China about how SHRM is planning to adjust their focus in the future. You might be surprised to find out how they plan to serve you.

What’s your take on it? How much have you learned about social media from SHRM in the past 3 months, 6 months… year? Should they play a role in your future education on the topic?

Came across this recent post by HR Bartender from an interview with China Gorman last month. It’s very well done!

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