Who are you branding for?

by The Red Recruiter on July 21, 2014

Marble On The PianoWhen I started sharing a corporate culture, I thought that my intent was mainly to attract

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job seekers to the organization. It wasn’t long before I realized that my focus needed to change.

You see, the whole “Social Media” frenzy that seemed to captivate the minds of everyone, also gave a number of people the impression that the same rules applied to sharing, communities and success (however it is that you define that). Logically, it didn’t make sense to me that this would be the case… why would people be attracted to a company brand in the same way they would a person. That seemed way too impersonal.

It was for this reason that the strategy with Racker Talent did not start with a Facebook page or Twitter account. It simply didn’t make sense to pour a bunch of efforts into building a “community” of people who were interested in working for the company. Why would a passive candidate who was casually considering our organization “Like” a Facebook page and announce it to all their friends and colleagues. There is no logic in that. And if you’re not going after the passives, why wouldn’t you just stick with the active candidate channels that the industry has always used?

So, fast forward, the blog was launched and one-by-one I started adding contributors. In some part, I still thought it was about simply attracting people to the blog based on the stories. I knew the culture was special and I was hellbent on sharing it! Then my perspective started shifting.

I can hardly imagine a scenario (outside of a very select few popular B2C companies) where the level of “engagement” on a corporate career site would equal that of a non-business site. Why would people show their cards that way? “I love your company! It’s so great! Let me work for you!” … doubtful. If they do… awkward.

After coming to this conclusion, I started thinking about the purpose of the site a bit differently. Yes, it exists to help future employees understand our culture… but, there is something else to sharing culture that I’ve found to be rewarding. And, in large part, it has become my focus. The purpose of creating content related to the company culture is to give current employees something to talk about. I mean, let’s face it… if given the option of sharing a job opening or a cool story about the company they work for… which one do you think they are going to be more likely to share? I placed my bets on the cool stories about where they work.

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by The Red Recruiter on July 8, 2014

Right-Rocks-Logo

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The Infinite Unknown

February 2, 2014

“The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed.” – Albert Einstein If you […]

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Letting It All Go

January 30, 2014

I feel compelled to preface this post with some additional context. Prior to what I experienced in the early morning of April 6, 2012, I had never been a formal member of any particular tradition or religious institution. Other than the occasional wedding or funeral, I did not carry any official religious conviction. I attended […]

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Dreams, Tornadoes, and Life Lessons

January 26, 2014

To describe my life over the past year and a half would be near impossible. All the stories, which will surely surface over time, have made for a pretty interesting (sometimes disturbing) adventure. Whatever the assessment ends up being, it’s surely taught me a lot about life, love, and the fears we must confront during […]

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The Journey Forward

July 24, 2012

I’m grateful for the past three years – both personally and professionally. On the personal side of things… Meeting and marrying Kelly Long.  She’s super awesome and I still feel blessed daily by her presence.  Ends up, she’s a pretty amazing Wife and Mother too (bonus!).  I’m eternally grateful for her love and support. Fatherhood.  […]

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#BeTheBird

May 16, 2012

Howdy! I’m currently attending the Jobs2Web User Conference in Minneapolis.  This morning I had the great privilege of presenting #BeTheBird to the attendees at the general session. It may be hard to get the context through the presentation alone, but I figured I’d put it out in case you want to take a look.   […]

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Why Matter?

April 9, 2012

If you matter you mind. If you mind you matter. If you don’t matter, you don’t mind. So, let’s say we don’t mind and we decide to matter. Wouldn’t our acceptance solve the riddle? If E = mc2 Then wouldn’t Now other wish have christiannewsome.com payday loan advance actual lenders decided sadly Caress. Strong payday […]

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#TalentNet is…

April 2, 2012

I’d try to explain the day, but that would ruin it.  Enjoy this little gem of a video from Dave Sims. Until we meet again #TalentNet!  The C+C Support Factory thanks you!

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Journey to #TalentNet

April 1, 2012

It’s #TalentNet time again – but, this time, I’ve prepared a little surprise.  Well, 5 surprises. I’m bringing along 5 members of the Rackspace Culture + Communications Support team. We left San Antonio today and arrived to Dallas just in time for the evening events. Check out our road trip! Looking forward to seeing everyone […]

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